January 2010

January 2010 (11)

coverwebOur featured story for this issue is the 2010 Army Green FJ Cruiser. We caught up with one of the first sold for a trail run & some great pics. We’ve got all the details on the major changes for the 2010 Toyota FJ Cruiser, so checkout page 6.

Taft Babbit is back with his take on the new BajaRack basket for the stock FJ Cruiser rack. This time Lance from Disabled Explorers is discussing Expedition Sponsorship, so if you’ve been thinking about it – he’s got some great tips for you.

In this issue we’re introducing a new contributor. Our long time friend & colleague Erick Pound, founder of AdventureInsider.com has a great introduction to adventure travel. He’ll be contributing to FJC Magazine regularly discussing adventure related topics.

Of course we’ve got a sweet Featured Rig, a couple of Reader Rigs, and your FJ Nation pics on the back cover. We also upgraded our storage solutions in the TRD, check out those details on page 22. Also don’t forget our New Products, an update on the Aluminess Front Bumper, Groups & Clubs, and upcoming FJ Cruiser events as well.

We hope you enjoy the January 2010 issue of FJC Magazine!

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Thursday, 31 December 2009 07:57

January 2010 Welcome

Written by TCT Magazine

Thanks for reading the January 2010 issue of FJC Magazine!

Visiting this web page allows us to determine how many people are reading the magazine, thanks for your cooperation. While you're here, why don't you forward this issue to a few of your friends? Click the 'E-mail envelope' on the upper right side of this article.

You can also read this issue Online, or order a printed copy!

Enjoy the January  issue!

--The FJC Magazine Team

toytec lifts_web

Thursday, 31 December 2009 10:14

January 2010 : Volume 3 : Issue 1

Written by TCT Magazine

It’s time to ring in the new year!

coverwebSince many of you are stuck at work today, just watching the clock, we thought we’d give you something to read this afternoon. The January 2010 issue of FJC Magazine is here!

Our featured story for this issue is the 2010 Army Green FJ Cruiser. We caught up with one of the first sold for a trail run & some great pics. We’ve got all the details on the major changes for the 2010 Toyota FJ Cruiser, so checkout page 6.

Taft Babbit is back with his take on the new BajaRack basket for the stock FJ Cruiser rack. This time Lance from Disabled Explorers is discussing Expedition Sponsorship, so if you’ve been thinking about it – he’s got some great tips for you.

In this issue we’re introducing a new contributor. Our long time friend & colleague Erick Pound, founder of AdventureInsider.com has a great introduction to adventure travel. He’ll be contributing to FJC Magazine regularly discussing adventure related topics.

Of course we’ve got a sweet Featured Rig, a couple of Reader Rigs, and your FJ Nation pics on the back cover. We also upgraded our storage solutions in the TRD, check out those details on page 22. Also don’t forget our New Products, an update on the Aluminess Front Bumper, Groups & Clubs, and upcoming FJ Cruiser events as well.

We hope you enjoy the January 2010 issue of FJC Magazine!

Get your copy of FJC Magazine
download_now
NOTE: Internet Explorer users should right click and select "Save Target As"

printed_copyw
read online

Monday, 11 January 2010 09:43

Adventure Travel

Written by

I lick my lips to find them very salty.  The sweat from my face is now running down my face in an unsteady stream and it’s becoming all too obvious I’m rather out of shape, but this is no time for giving up.  It’s all I can do to just hold on much less move up.  Before I knew what had happened I was sitting in my harness, rope taut, heart pumping, smiling from ear to ear.  I was about ten feet from completing the lead of the second pitch of what may be most famous route in the Gunks’, High Exposure, and this is exactly what I had come for.  The rush of the challenge and the satisfaction of overcoming them are what makes adventure travel so appealing to so many.

What is adventure travel?
Adventure travel takes many forms, from climbing Mt. Fuji to SCUBA diving the Great Barrier Reef.  That said, what is considered adventure varies person-to-person.  The point of adventure travel is that you are seeing areas that are generally not a major tourist destination and participating in activities that may push you outside your comfort zone.

glacier5

DSC_4491We all have that image of a dream rig covered in stickers, out on some epic adventure, writing our magazine articles or filming our TV show and not a penny came out of our pockets. Or maybe you have heard one of the thousands of people say something like “well I hit tons of trails and do cool stuff, company X should give me some gear”. Well what if I told you that hour for hour you will work harder when sponsored than if you just paid for things yourself? Follow along and you will see why.

First we need to clear up a few misconceptions with some questions you need to hear. Why  you? Who really cares what you do or say? What have you done before that was worth knowing about? If you can't come up with some very high quality answers that you only need about 10 seconds to give, then read on, but keep those questions in mind.

It is important to know why a company might sponsor you and who your competition is. Magazine ads,  racers, non-profits, the owners' brother in law, and even those people who pay full retail and then go post an excellent writeup on a forum or website, these are all your competition for those precious marketing dollars. And worst of all, most of these are easier and more proven than you as an unknown.

Companies sponsor in exchange for brand building exposure. Increasing sales is an indirect result (if you can show a direct result that is very powerful). You have to bring eyeballs to their product as well as influence wallets. This happens through shows, print, TV and the web. Plain and simple: if you can't reach more people than a magazine ad then you have little chance.

So if I haven't scared you away yet, and you have some good answers to the “why you” question, then let's get down to 7 tips I can offer to get you those sponsor relationships:

 

Friday, 15 January 2010 09:20

Ready to Run! The 2010 Army Green FJ Cruiser

Written by TCT Magazine

DSC_0075The 2010 FJ Cruiser’s have been available at dealers for a couple of months now. We were lucky enough to get in contact with Mike from Colorado Springs, who trekked all the way to Salt Lake City to pickup one of the first Army Green 2010 FJ Cruisers. We’ve already had one run with Mike in his ’10, and in mid-December we were able to meet up to get some great up close shots of some of the changes for 2010.

From the outside, the color is the only thing that sets this ’10 FJ Cruiser apart from earlier years. The Army Green is very close to what we expected from Toyota. I know many FJ Cruiser lovers were hoping for a ‘matte’ finish, but we think the glossy-subdued-forest-green look works quite well for the FJ. Mike's Army Green (AG) came with Upgrade Package 2, so the door inserts are the same color. Overall this new color is now our favorite.
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Tuesday, 19 January 2010 11:57

Aluminess Front Bumper Update

Written by TCT Magazine

frontbumpertitleWe’ve been running the Aluminess FJ Cruiser front bumper for a little over six months now so we thought it was time to give an update on how it’s working out for us.

So far this bumper has exceeded our expectations. It’s light, strong, and holds up well to everything we’ve thrown at it. It didn’t take long after we installed the bumper to get a ding as well as a scuff. On a tight trail just outside Idaho Springs, CO we barely squeezed between two trees on a difficult climb, which resulted in the first scuff. Shortly after (on the same trail) we got bumped by a Jeep Wrangler that was in a bit of a hurry to get turned around. That left a small ding in the bumper that we still haven’t touched up. Since this bumper is made of aluminum, we don’t have to worry about rust. In fact, other than those two minor incidents, this bumper looks just as new as it did when we installed it.

 

DSC_0073Everyone loves a great roof rack! To be classified as a great rack, it needs both form and function. Unfortunately, the stock FJ Cruiser rack has form, but falls short in functionality. The stock rack adds to the cosmetic appeal of the FJ but the design of it lacks full functionality, specifically in the front half of the rack.

Lucky for us, BajaRack out of Vista California, has created a great looking and fully functional solution that won’t break the bank. BajaRack offers a modified version of The Mule rack specifically for the FJ Cruiser OEM rack. The rack is light, easy to install, and looks great. The BajaRack fits inside the front arms of the stock FJC rack and mounts with brackets along each side. At first, I wondered how the lines of The Mule and the stock rack would align, but once the rack was in place the lines looked great and gave my FJC a tougher, more complete and capable appearance. The airdam on the front of the BajaRack really seems like the finishing touch that  the stock rack lines were missing.DSC_0117

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Monday, 25 January 2010 07:19

Our Storage Solutions

Written by

As our family grows, properly organizing the limited amount of space inside the FJ has become even more important. When it was just Angie, our two dogs and I; simply dropping the seats down and stacking everything in the truck worked fine. With our first baby on the way, we decided to do a couple of quick mods to help us stay organized.

DSC_0035The first is one we’ve been thinking about for quite a while. We love the storage console between the front two seats, but the open top just increases the chance of that area getting stuffed with junk. The Roll Top Cover from Industrial Forming is a very functional, great looking, inexpensive way to organize that area. We chose the non-locking Panamint aluminum model, in black to match the TRD. Installation took literally two minutes, and the new cover works perfectly. We can now keep the bare essentials in the storage console, and all the junk can find a home elsewhere. The Roll Top Cover will also function well when the little one starts jumping around the FJ (when parked, of course), since it’s designed to hold up to 160lbs.

 

Wednesday, 27 January 2010 06:54

Featured Rig: LandShark

Written by TCT Magazine
IMG_0081Our featured rig for this issue started as a 2008 SandStorm AT FJC, but Nicholas has transformed it into the LandShark.
The mod list for this truly unique FJ Cruiser is truly spectacular. Let’s run through all the modifications by category:

Suspension and Tires

  • Total Chaos 2” long travel kit
  • Sway-Away front remote reservoir coil-overs
  • Custom Sway Away long travel rear shocks
  • Custom long rear springs
  • Beard Limiting straps
  • BFG KM2's 35-12.50-R17
  • Walker Evans Rims

Armor
  • Budbuilt stainless steel skids
  • Outrider rear link skids
  • Outrider shock skids
  • Outrider rear differential skid
  • Manik Tail light guards
Wednesday, 27 January 2010 07:04

New Products: Aluminess X2

Written by TCT Magazine

2010 has started out great for new products for your Toyota FJ Cruiser! Aluminess just announced two new (and long awaited) products: a rear bumper and all aluminum roof rack.


Ryans larger pic bTheir Rear Bumper weighs just 70 pounds and has two swing arms designed to carry a spare tire and utility box. If you’re running tires up to 32” the box will hold 3, five gallon jerry cans. Larger tires will result in a smaller utility box area. You can also upgrade to a sealed locker measuring 18" wide x 24" high x 16" deep in place of the utility box.

The bumper can be ordered without the swing arms as well, which will lower the overall weight. As far as we can tell, you cannot use the rear window with the drivers side swingarm in place. It’s easy enough to swing that out of the way to use it though. Aluminess avoids the dreaded plastic cutting that many after-market bumpers require by building their bumper to wrap around the rear of the FJ. This bumper is com-patible with the backup sonar found on many FJ Cruisers, but the rear backup camera will take a little extra modification to install on this bumper.

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